Speaking to Win: The Blog
Boeing CEO Jim Albaugh on Tanker Contract Win Today: Excellent Media Response in Video
Boeing wins $35 billion Air Force tanker contract.
This is a great example of a strong media response in video by Boeing CEO Jim Albaugh on the tanker contract win today.
Great Media Response: Boeing CEO Jim Albaugh speaks on Tanker Contract Win
Video Presence: Boeing CEO Jim Albaugh appears focused, gracious, happy, calm and answers questions with ease. Even when he bobbles the numbers in one part of the interview, he quickly recovers, delivers the correct number of jobs coming to the Pacific Northwest as 48K rather than 41K and then moves right along in his speaking, barely missing a beat.
Text: Aside from announcing the big win, Jim Albaugh also delivers information on Boeing’s strategy of how they learned from their mistakes in a previous loss of an important contract where he said he had been “very surprised and very disappointed.” He also showed how Boeing turned that disappointment around, adjusted their approach to going after this new tanker contract. He demonstrates graciously that even a giant aerospace company like Boeing can learn from their mistakes of the past and try again, adjusting their strategy as they went along.
We can all learn from Jim Albaugh’s approach and his leadership!
When asked if he was worried about this contract being protested by EADS, rather than getting bogged down in the politics, Jim said “I don’t think you can rule that out.” He then moved swiftly on to talk about details of the proposal requirements and again, how Boeing learned from their past losing bid.
Taking Charge Of The TV Media Interview: Jim took charge of the interview and turned it toward very upbeat and positive news about their approach and the future of the 767 program for years to come. “We’ve worked very hard to make this one bullet proof.” he said cheerfully, but without gloating. He comes across as really smart and sharp, and at the same time humble and accessible.
Clothing: Look closely at Jim Albaugh’s shirt. This color of blue is great for on camera and is one that I suggest for my clients on video. His blazer is a dark blue rather than black which is easier on the eye. He is also not wearing a tie which gives him a feeling of casual accessibility rather than buttoned up and stuffy.
Gestures: Watch his hands. See how spare in movement he is with his hands? Whenever the news commentator asks a question, Mr Albaugh also nods his head slightly to show connection to what the commentator is saying.
“Ummmm” factor: Only five short “Umm’s” in three long minutes. Excellent!
Warmth factor: Mr Albaugh’s smile is genuine and at ease. When he smiles, he does not look like he is gloating over the win in any way.
All Around Assessment. CEO of Boeing, Jim Albaugh comes across to the viewer as very strong, at ease, articulate and in charge.
Congratulations to Boeing!!
To watch the video, click on the link below:
Great Media Response: Boeing CEO Jim Albaugh speaks on Tanker Contract Win
He took his time answering the questions and made me believe everyting he was saying…His tone and physical “Non-verbal” language was genuine, kind and made him likeable…No delays in his response tought I think I counted a few more Umm’s. Need to find something to fill that with…leaves room for doubt…great “converstaion and connection with the viewer as well…One more thing, I like his hand behind his back…A sign of confidence in Vulnerability like there is nothing to hide…
Shawn- I totally agree with you on your comments and especially the hands behind the back one. Normally I would advise clients not to use that position as it implys a kind of military “you will comply with my orders” kind of unconscious suggestion. But He uses it to his total advantage, because he doesn’t stay in that position for very long. And yes on the “umm’s” He had five strong ones and two shorter ones which I wasn’t sure anyone would notice, but which you obviously caught. Great! And I thought he was genuine and very likable too! Thanks for commenting. Glad you liked it!
One question Ms. MAD…Are you suggesting that a speakers hand’s behind the back always imiplies a commanding message to the listener. what about the message the front of the body is giving…the way the head is hung, expresion…chest in or out…feet together or apart??? I was a commissioned Officer in the Army and we were taught this was an acceptable posture…of course, preperation is the first and formost..Agreed?