BOTBP: Ian Lurie Presents the Keys to The Internet Kingdom

Last month, I had the pleasure of interviewing Ian Lurie, CEO of Portent Interactive. Click here to go directly to the interview.

With over 13 years of experience in the internet marketing business world, Ian is an award winning blogger. Ian writes Conversation Marketing the blog, which is on Advertising Age’s list of top 150 marketing blogs. Author of the book, Conversation Marketing, Ian has spoken at many internet conferences including Search Marketing Expo and Searchfest. Ian is also the weekly guest host of Cool Sites Radio show.

Among the topics we discussed in this show were:

• What’s “Conversation Marketing”? Does that mean companies are actually talking directly to customers?
• If you had to pick 1 tool for internet marketing, what would it be?
• What’s the most-neglected online marketing tool?
• Do you think everyone should blog? What makes a good blog?
• What make a great website?

We also discussed Ians book, Conversation Marketing. He told us a little about that book and why he wrote it.

And you won’t want to miss learning what Super Power Ian Lurie would choose! Go to Blog Talk Radio to hear the fascinating interview with Ian Lurie: click here

Business Off The Beaten Path airs live every Tuesday at 9:00PST/12:00 EST. Upcoming guests include, Joseph Williams, the CTO of Worldwide Enterprise Sales at Microsoft and Barry Bostwick, Award Winning actor and star of such cult favorites as “The Rocky Horror Picture Show.”