Tip of The Day: The Five Keys To The Speaking Kingdom

Here are the Five Official Keys To The Speaking Kingdom:

• Be clear about your area of ability or expertise which qualifies and also compels you to speak.

• Be passionate about your subject.

• Come up with a compelling story about your subject and tell that first.

• Finally, layer in the facts about your subject area of expertise which back up and enhance your original story.

• Have fun!

If you do these five simple things, your speaking will be AMAZING!

WHY THE AMYDALLA IS SO IMPORTANT TO KEEP IN MIND

As far as storytelling goes, here’s an interesting fact:  Did you know that studies on the brain by Cornell, Harvard and MIT show no one makes a decision that is not first started in the amydalla of the brain, the more emotional part of the brain?

The amydalla has shown in research to perform a primary role in the processing and memory of emotional reactions,

HOW YOU HOOK EM- YOUR AUDIENCE THAT IS

Once a person’s brain is “hooked” by an emotion, which in our case would mean a great story that provokes a positive response in the minds or bodies of our listeners, the brain then can “legitimize” any facts. In a marketing sense. This allows people, your listeners, to also be compelled to buy or do anything.

In other words, hook them first with a great story. Then the “facts” become more compelling and reach deeper into the brain thus compelling your listeners to pay attention and from a marketing sense, buy more of whatever you want them to buy, or do what you want them to do.

Fascinating huh? Once you know this, you truly have the “Keys To The Kingdom” as far as successful professional speaking goes!

YOU ARE NOT SO FAR OFF AS YOU MAY THINK

In other words, with these five keys in mind, you are not as far away from your speaking goals as you may think!!!

Hope that helps. Feel free to send any more questions or concerns my way. What have you observed while you’ve been speaking that has “hooked” your audience?