Whoever Tells The Best Story Wins

“People don’t want more information. They are up to their eyeballs in information.

They want faith – faith in you, your goals, your success, in the story you tell….

It is faith that moves mountains, not facts. Facts do not give birth to faith. Faith needs a story to sustain it – a meaningful story that inspires belief in you and renews hope that your ideas do indeed offer what you promise.

Genuine influence goes deeper than getting people to do what you want them to do. It means people pick up where you left off because they believe.”

- Annette Simmons from her book Whoever Tells The Best Story Wins*

You can find Annettes book on Amazon.com by clicking this link: http://amzn.to/pn137T

*Thanks to Guy Kawasaki for introducing me to Annette Simmons and her book Whoever Tells The Best Story Wins.

Guy has written a terrific new book of his own, Enchantment – The Art Of Changing Hearts, Minds and Actions, which I will be profiling this week as Mary Anne Dorward’s Favorite Book of The Month.

Enchantment – The Art Of Changing Hearts, Minds and Actions is sure to become a business classic. Stay tuned for more on this wonderful book….